Shengzhou Hongrui Refrigeration Technology Co., Ltd
Tel：86-13857581028 E-mail：hweif@139.com
01
2023
-
03
"Double 11" has entered a carnival climax, and refrigeration appliances have become best-selling products
The annual "Double 11" shopping carnival has entered the peak payment period since last night, and many consumers have joined the tail payment army. How is the sales volume of refrigeration household appliance enterprises?
According to the official WeChat account of JD, over 60% of netizens during the "Double 11" this year chose to pay the balance and deposit at 8:00 pm on the 10th, and the purchase of complete sets of household appliances became the mainstream. From 8:00 pm on the 10th to 0:00 pm on the 11th, the turnover increased by more than 6 times in just 4 hours compared to the same period last year, with the top 5 categories of turnover being mobile phones, refrigerators, flat screen televisions, washing machines, and air conditioners; In addition, during this period, the sales of fresh air conditioners increased by 4.5 times year-on-year.
In Suning Easy Buy, high-end home appliances are becoming popular. According to data, 30 minutes before the 11th, sales of medium and high-end home appliances in Suning Easco increased by 43% year-on-year, with Haier, Midea, and Hisense becoming the top 3 brands in sales of everyone's home appliances.
Unlike JD and Suning, Tmall's latest "Double 11" data does not mention refrigeration companies and household appliances. However, according to the "Double 11" data released by some refrigeration companies, the refrigeration home appliances products on the Tmall platform have also achieved good sales results. For example, at 0:00 on the 11th, the sales volume of Haier refrigerators in the Tmall channel quickly exceeded 100 million within one minute of the opening, and the high-end Haier full-space fresh-keeping series broke 15000 units in the Tmall channel within 30 minutes, doubling the growth.
The data from the three major online shopping platforms fully illustrate that during the "Double 11" this year, the sales volume of refrigeration and home appliance enterprises has witnessed rapid growth, indicating that the market demand is still large and appropriate opportunities are needed to stimulate consumption.
Interestingly, the "Double 11" merchants of the three major online shopping platforms mainly focus on low-cost strategies. However, during the event, refrigeration and home appliance enterprises generally did not conduct large-scale price reduction sales, and more often gained the favor of consumers by giving away services or products.
For example, if Haier Smart Home makes an appointment from November 1 to November 18, it can enjoy services such as free intelligent design of the entire house, free on-site measurement of the house, and a network solution for the entire house after the contract is performed; From November 1 to November 11, Gree Dong Mingzhu Store held a series of super value buying and gift activities such as buying air conditioning cabinets and hanging them up.
Since this year, the prices of bulk raw materials have been rising, the production costs of refrigeration and household appliances enterprises have been rising, and profits have been continuously compressed. As a result, no large-scale price war has erupted during the "June 18th", "National Day Holiday", or "Double National Day". However, companies have responded to the pressure of rising costs by launching new activities, ultimately driving rapid growth in product sales.
Towards the end of the year, there is only one "Double 12th" shopping festival left. How refrigeration and household appliance enterprises will increase sales and draw a complete conclusion to the annual performance, we will wait and see together.
Previous page
Previous page
Quick navigation
Message Consultation
Contact person: Mr. Huang
Contact address: Floor 2, No. 26, Zhongyuan, Pukou Street District, Shengzhou City, Shaoxing City, Zhejiang Province
Tel：86-13857581028
Email：hweif@139.com
Fax：0575-83370155
Copyright © 2023 Shengzhou Hongrui Refrigeration Technology Co., Ltd. Powered by 300.cn Business license